It can collect the brief, inspect the client’s existing materials, research the market, prepare work in the agreed format, and surface what still needs client input. It cannot invent client approval, claim results it cannot prove, or replace the account lead’s judgment about what is right for the relationship.
01
The account brief should survive the kickoff call.
Client knowledge often lives in a deck, a Slack channel, several links, a recording, and the account manager’s head. Convert it into a practical record: objective, audience, approved claims, mandatory assets, exclusions, timeline, decision-makers, and the questions nobody answered.
02
Research needs to become a client-ready point of view.
An agency does not sell a folder of links.
Strawberry can collect competitor evidence, category language, customer reviews, and creative patterns, then prepare a point of view that names the implication for the client and shows the evidence behind it.
03
Feedback should create a revision plan, not another message thread.
Client comments can conflict, arrive late, or apply to different versions.
Ask the agent to consolidate feedback by asset and decision, identify contradictions, and prepare a proposed revision plan for the account lead before the creative team begins.
04
The weekly update should show where the account needs attention.
If Gmail is connected, supported native operations include searching mail, reading a thread, creating a draft, replying, and sending only when authorised. That can help an account team prepare a status update from the actual client record instead of relying on memory.