Automate social proof collection by preserving the customer’s words and the permission behind them.

Collect proof with its source attached.

A quote becomes fragile when nobody can find where it came from.

Save the exact wording, source URL or thread reference, date, person or company as known, product context, and the outcome it describes.

Ask Strawberry to separate direct quotes from summaries. Marketing can then choose language that is demonstrably real instead of polishing a customer’s meaning into something they never said.

Look for outcomes, not only compliments.

“Love this” can be a useful signal, but it is hard to use responsibly without context.

The most helpful proof describes a before-and-after, saved time, avoided risk, faster decision, or completed job.

Review the source around the quote and capture the concrete result without adding numbers that the customer did not provide. A short, accurate claim is more credible than a dramatic rewrite.

Run permission as a separate decision.

Public reviews, private emails, call notes, and support conversations carry different expectations. Record whether the evidence is already public, whether a release exists, who can approve use, and which channels are allowed.

A marketing skill can create a consistent permission checklist. It should not infer consent from warmth, a logo on a website, or a customer’s willingness to talk to support.

Give marketing a shortlist instead of a pile.

A quarterly proof review can pull the strongest new candidates into one document: the customer situation, exact quote, source, evidence quality, permission status, and suggested use.

Once the criteria are agreed, make that intake a routine. The routine collects and ranks internal candidates; a marketer or customer owner decides what becomes a testimonial, case study, ad, or website claim.

Frequently asked questions