Automate the research around candidate sourcing, not the relationship with a candidate.

Translate the job description into observable sourcing signals.

“Senior product marketer” is a title, not a search strategy.

Define the actual evidence that matters: launch ownership, market segment, channel experience, working geography, language, portfolio proof, or a particular technical environment.

Strawberry can use that brief to inspect public profiles, portfolios, company pages, and role history. The list becomes more valuable when it says which signal each person meets rather than simply collecting names.

Build an evidence-backed longlist before writing outreach.

A useful longlist includes source links, current role, relevant work, likely location, duplicate risk, and the questions a recruiter still needs to answer. It does not claim certainty about private interest, availability, or compensation from a public bio.

Strawberry can consolidate that research from the browser into a consistent table. You get a smaller number of well-supported leads instead of a large export that someone must qualify all over again.

Check the ATS before creating a second version of the same person.

Before a researcher creates a candidate record, check whether the person is already in process, has applied before, or belongs to an active opening. Greenhouse can list candidates, applications, jobs, job openings, and scorecards, and can create a candidate or add a candidate note where the process permits.

That handoff protects recruiter time and preserves the history that changes how an outreach should be handled.

Personalize from genuine relevance, then let a recruiter own the send.

The best outreach reflects a concrete reason to contact the person: a launch, body of work, topic, or role transition that genuinely connects to the opportunity. It does not pretend to know them or manufacture familiarity from a scraped phrase.

Save a proven research and review process as a skill. A routine can prepare the next approved batch, while recruiters keep control over who is contacted and what is sent.

Frequently asked questions