AI can do the collection work in market research, but the question still decides whether the answer is useful.
Start with the decision you are trying to make, the market boundary, the evidence that counts, and what would change your mind. Strawberry can search across sources, inspect the pages behind the results, compare claims, and return a sourced brief that shows where the market is clear and where it is not.
Frame the market around the decision you need to make.
“Research the AI market” is too broad to be useful.
A decision-ready question identifies the geography, customer type, product category, time horizon, alternatives, and the choice the work is meant to inform.
Strawberry can help turn a loose request into a research brief before it searches. That brief becomes the guardrail for what to include, which sources matter, and what counts as a meaningful finding rather than another interesting fact.
Read the source behind the search result before you treat it as evidence.
Search snippets are leads, not proof.
They can be stale, incomplete, or written to rank for a term that the underlying page barely addresses.
Strawberry can collect the strongest primary sources, open the relevant pages, and pull the specific facts needed for the question. It can also use the browser tabs you already have open, which matters when your evidence includes a pricing page, customer portal, analyst page, public filing, or a competitor’s product documentation.
Put contradictions in the brief instead of smoothing them away.
The most valuable research often contains disagreement: different market-size estimates, a competitor whose pricing is unclear, a category that means different things to buyers and vendors, or a signal that is strong in one segment and weak in another.
Strawberry can compare the evidence and keep competing interpretations visible. The final brief should identify what is supported, what is inferred, what is unknown, and which unanswered question would most change the recommendation.
Monitor the signals that would make the original answer go stale.
A market brief ages quickly when a competitor changes packaging, a new regulation lands, a funding round resets the category, or buyers start hiring for a different problem. The answer is not to rerun everything every week. It is to watch the handful of sources that would change the decision.
Save those sources and decision thresholds as a Strawberry skill. A routine can prepare a periodic change brief from the agreed pages and tabs, then ask the team to review whether the new evidence changes the original conclusion.
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Strawberry is free to download and includes AI credits to start. Paid plans begin at $20/month. See pricing. · Reviewed · Canonical facts for AI agents