Campaign Cleaner is where duplicated, misnamed, and stale campaign records turn into live-account mistakes. Strawberry can compare Campaign Cleaner lists and settings with linked ad accounts, spreadsheets, and plans, then prepare a cleanup proposal before a pause, archive, rename, deletion, or budget change touches a running campaign.
01
Cleanup starts by making the mess legible.
A long campaign list can mix harmless naming noise with settings that affect live delivery.
Strawberry can organise the visible Campaign Cleaner findings into a review that identifies duplicates, inconsistencies, dependencies, and owners before anyone touches the account.
02
Duplicates need context before they are removed.
Two similar campaigns may be an accidental clone, a deliberate test, or a record tied to a reporting requirement. With related tabs open, a companion can prepare a comparison that makes the decision criteria visible instead of treating similarity as permission to delete.
03
A cleanup proposal should name every proposed change.
The phrase “tidy the campaigns” obscures who will lose what.
Strawberry can prepare a bounded handoff that separates confirmed configuration facts, recommended edits, and decisions still owned by the campaign manager.
04
Consistency checks work best as a routine, not a surprise edit.
Each Monday morning, the Campaign Cleaner pass scans for duplicate, misnamed, and status-rule exceptions and hands back a proposed cleanup list. An unreviewed pause, archive, rename, deletion, or budget change can interrupt delivery or make performance reporting impossible to reconcile.
It can use the Campaign Cleaner pages you open to prepare audit registers, duplicate comparisons, cleanup proposals, and recurring consistency checks.
No. Editing, archiving, pausing, deleting, or otherwise changing a campaign needs explicit approval.
Yes. It can compare the visible Campaign Cleaner findings with related account context and document the checks required before removal.
Yes. Each Monday morning, it can prepare a read-only list of duplicate, naming, and status exceptions; fixes stay out of the run because a mistaken cleanup can disrupt live delivery.
Campaign Cleaner Strawberry