Open the Cutt.ly workspace you use for campaign links, and Strawberry can trace an odd click spike back to the launch, repost, or destination behind it. On Friday it can assemble a link-health queue for broken destinations, orphaned links, and expired campaigns; an unchecked redirect can send live traffic to the wrong offer or erase the attribution behind a campaign.
01
A short link is more useful when its destination and purpose stay visible.
A string of abbreviated URLs does not explain which campaign, channel, or owner it belongs to.
Strawberry can review the selected Cutt.ly links alongside the related browser pages and prepare an organised inventory of destinations, labels, and unresolved ownership.
02
Click changes deserve context before they become conclusions.
A spike may reflect a launch, a repost, a bot pattern, or a tracking mismatch; a drop may simply follow the end of a campaign. Strawberry can turn the visible Cutt.ly data and surrounding campaign material into a review that states what changed and what still needs evidence.
03
Link hygiene is easier when stale destinations are surfaced together.
Broken pages, retired offers, and duplicate links make reporting and customer journeys harder to trust. Strawberry can prepare a link-health queue that points to the affected destination and proposed owner without changing redirects by itself.
04
The team can receive a consistent link report each week.
Every Friday, have Strawberry compare the agreed click window, test destinations, and flag duplicate or ownerless campaign links before the marketing review. A link redirect, deletion, or campaign change still needs a named reviewer: one unchecked edit can break a live destination or muddy the source data the team uses to judge a campaign.
Cutt.ly Strawberry