Getty Images research involves more than finding an attractive frame. Strawberry can help teams search and compare image directions and organise editorial or creative options around a brief. It can prepare a shortlist that keeps intended usage, visual consistency, and licence questions visible for the person who approves the asset.
01
Search for a direction, not just a picture.
A collection of individually good images can still fail to make a coherent campaign.
Strawberry can turn visible Getty Images results and a creative brief into a set of distinct directions. Each has a clear narrative role and an explanation of the trade-offs.
02
Keep brand fit visible during the shortlist.
Visual style can drift quickly when image choices are evaluated one by one.
Strawberry can compare the selected Getty Images assets with brand references and identify conflicts in palette, subject, cropping, or level of visual energy before the work reaches production.
03
Separate creative selection from licence assumptions.
An image that works creatively may still need a usage or clearance question answered before it appears in a campaign. Strawberry can prepare a selection sheet that records the intended placement and the unresolved licensing question without representing that it has cleared the asset.
04
Refresh the options before the weekly creative review.
Thursday research gives the team a day to review alternatives before next week’s production planning, rather than choosing images during a rushed handoff. A Getty Images skill can retain the brief, brand references, and shortlist format for that weekly preparation.
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