Proofly gives marketers and growth teams a way to show customer activity and social-proof messages on a site. In a signed-in Proofly tab, Strawberry can review active notifications, compare their wording and targeting, organise conversion observations, and prepare a launch or test checklist.
It can make the optimisation work legible without letting a browser agent quietly change what visitors see.
01
See what each visitor-facing proof message is actually claiming.
Social proof works only when it is credible in the moment it appears.
Strawberry can turn the visible Proofly configuration into a reviewer-friendly inventory of triggers, audiences, claims, and destinations, making accidental overreach easier to spot.
02
Keep experiment evidence separate from a conversion story.
A lift in one period does not prove that a notification caused it.
Strawberry can prepare an experiment note that keeps the displayed Proofly settings, observed outcomes, traffic context, and untested explanations in separate lanes.
03
Give the launch owner a review that still has the campaign context.
A handoff that says “the pop-ups are ready” leaves the person publishing to reconstruct the risky parts. Strawberry can prepare a launch review with the exact notification context, unresolved copy questions, and items that still require a marketer’s call.
04
Review live proof campaigns after the week has produced enough signal.
A Monday review is useful because it gives campaigns time to collect a week of traffic before someone reacts. Save that campaign-specific audit as a skill and have a routine assemble it before the growth meeting, not continuously while tests are still settling.
Proofly Strawberry