ReferralHero gives referral programs a home for advocates, referred customers, rewards, and campaign performance. Strawberry can review the visible program trail, identify reward exceptions, prepare an advocate follow-up list, and make the numbers behind a growth claim easier to check.
01
Separate referral momentum from reward-ready conversions.
A referral link click or signup is not automatically a qualified referral.
Strawberry can organise the visible ReferralHero activity by its status and surface the records that still need a program owner to validate.
02
Find the advocates who need a thoughtful follow-up.
The right advocate message depends on what they have actually done: invited friends, driven qualified referrals, or hit a reward threshold. Strawberry can prepare a segmented follow-up list from visible campaign history for a marketer to review.
03
Look for referral patterns that deserve a second look.
A sudden burst of one-source referrals, repeated contact details, or an unusual conversion path does not prove abuse. It does justify scrutiny. Strawberry can prepare an exception set with the relevant ReferralHero evidence instead of triggering automatic consequences.
04
Make Friday the program’s settlement checkpoint.
Friday gives the team a regular point to review pending referrals and reward questions before the next week’s advocate communications begin. The pass can highlight exceptions without issuing credits or rewards.
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