Zonka Feedback gives teams a place to collect scores, comments, and service feedback across customer moments. Strawberry can help a CX manager detect recurring friction, a location lead prepare a recovery queue, a product team isolate feature requests, and an executive team turn raw responses into a decision-ready service review.
01
See the service moment that created the complaint.
A poor score is a starting point, not a diagnosis.
Strawberry can examine the feedback record and responses you select to show whether the frustration centres on waiting, staff interaction, fulfilment, product quality, or something else the customer actually described.
02
Give recovery work a clear owner before the customer cools off.
Not every unhappy response warrants the same action.
Some need a quick acknowledgement, some need a manager investigation, and some reveal a systemic problem that should not be handled as a one-off. Strawberry can prepare a review queue that keeps the feedback intact while the team assigns the right follow-through.
03
Compare locations without flattening their feedback into one number.
Two locations can have matching scores but completely different customer experiences.
A companion can make a side-by-side evidence review from the Zonka Feedback views, preserving the segment, question, and actual wording that explain where the patterns diverge.
04
Finish the recovery review before the weekend hides the problem.
A Friday 15:30 Zonka Feedback pass catches unresolved low scores while the week’s operating context is still fresh and leaves leaders time to assign urgent cases before the weekend. Turn that agreed review into a Zonka Feedback skill and schedule it for the service-recovery team, not as an automatic reply engine.
Zonka Feedback Strawberry