Monitor news for company mentions by filtering for the company you mean, not just the words it shares with others.

Build a query that knows the difference between a brand and a word.

Many company names overlap with ordinary terms, locations, products, or other organisations.

Start with the exact company name, web domain, flagship product, founder names where useful, and a list of terms that should be excluded.

Strawberry can apply that context when it prepares the candidate list. The objective is a high-quality review queue, not an inflated count of every partial textual match.

Keep the source details that let someone judge the mention.

A headline alone can hide whether the company is a passing reference, the subject of an interview, a customer in a case study, or one party in a dispute. Capture the surrounding text and the source relationship before the item reaches an executive brief.

Ask for the original publisher link rather than a copied summary. That keeps the report useful when the communications team needs to check tone, attribution, or the full context.

Separate coverage from the response you may choose to make.

A well-reported article may require no public action.

A factual error may need escalation. A positive customer mention might be useful for internal awareness but still require permission before it appears in marketing material.

Strawberry can organise the evidence and prepare a neutral next-step suggestion. Communications owners should decide whether to correct, share, thank, ignore, or escalate an item.

Make the brief quieter as the watchlist becomes better.

An effective briefing does not repeat the same articles every morning.

It highlights newly discovered coverage, material updates to an existing story, source failures, and items that could not be classified with confidence.

Save the approved searches, sources, deduplication rules, and output format as a skill. A routine can prepare the brief at the start of the day without turning monitoring into automated public communications.

Frequently asked questions