AI can do the searching without making the trip feel generic.

Start with the trip the client is actually trying to take.

“Two weeks in Italy” is not a booking brief.

Departure airport, dates, pace, mobility needs, loyalty preferences, budget, room setup, and the reason for the trip change what a good answer looks like.

Give Strawberry the brief and the pages that matter. It can turn an unstructured enquiry into a working checklist, identify missing decisions, and keep the client’s non-negotiables beside the options it finds.

Compare live options without pretending they are interchangeable.

The cheapest flight can destroy the first day of a short break.

A hotel rate can look attractive until breakfast, transfers, taxes, or cancellation rules enter the picture.

Strawberry can collect the details from the tabs you open and put like-for-like choices next to each other. Ask for the total, the restriction, and the reason an option belongs in the shortlist, not a pile of links.

Turn the research into something a client can decide from.

A useful itinerary is not a long list of attractions.

It explains what happens on each day, where the logistics are tight, and where the client has a real choice to make.

Strawberry can prepare a client-ready draft from the research and retain the source links behind it. That leaves the agent to improve the recommendation, not copy dates and confirmation details between tabs.

Keep the details moving after the client says yes.

The value of an agent is often most visible after a recommendation is accepted: confirming what was chosen, collecting missing traveller details, preparing the handover, and catching the deadline that would otherwise disappear.

Save a repeatable post-approval checklist as a Strawberry skill. A routine can prepare a weekly list of unconfirmed components and approaching dates, while the agent keeps control of client communication and booking decisions.

Frequently asked questions