Automate press mention tracking by verifying the story before it becomes a report.

Verify the mention before adding it to the count.

A keyword alert is not coverage by itself.

It may refer to another company, an old article, a navigation link, or a page that quotes someone else.

Open the result and ask Strawberry to capture the outlet, author, publication date, exact company reference, relevant quotation, and URL. Keep rejected hits separate so your total reflects stories that actually matter.

Capture the framing rather than only the headline.

The headline rarely tells the whole communications story.

A balanced report can include a difficult paragraph, and an apparently critical post may be repeating an accurate product limitation.

Ask for a short narrative summary supported by two or three exact quotes. The communications lead can then see how the company, product, or spokesperson was framed without reading every tab from scratch.

Stop syndication from inflating the report.

One wire story can appear under dozens of URLs.

Count that distribution as reach context if you need it, but do not treat every copy as a separate editorial judgment.

Compare the text, publication time, byline, and attribution. Group likely reproductions beneath the originating outlet, while preserving genuinely new commentary as its own record.

Make the morning brief useful to an owner.

A good press brief answers four questions: what is new, what was said, what needs checking, and who should decide whether to respond. Save that format as a communications skill after the team agrees the inclusion rules.

A routine can collect the chosen alert pages and create the internal brief each weekday, leaving correction requests, journalist outreach, and social sharing for a person to approve.

Frequently asked questions