Apollo.io can surface companies and people at scale, but high-quality pipeline comes from deciding which accounts deserve attention and why. Strawberry can work from the Apollo.io searches and records you have open to research the account context, organise a focused queue, and prepare outreach work for review.
That helps sales teams choose evidence-led prospects rather than simply expanding the list.
01
Choose the accounts with a reason.
A large Apollo.io search can create activity without creating a credible point of view.
Strawberry can compare visible records with company evidence and your ICP criteria, then prepare a queue that says why each account belongs.
02
Cover the buying group instead of chasing one title.
One contact rarely explains how a purchase gets made.
A companion can organise the Apollo.io records you select into likely stakeholder coverage, missing roles, and research needed before the team assumes it has an account mapped.
03
Prepare outreach that earns its first sentence.
A first message should use a real account fact, not a made-up personal hook.
Strawberry can gather the approved research around the Apollo.io record and stage clear drafts for a sales owner to inspect before anything goes out.
04
Let good prospecting criteria travel with the team.
Every weekday, the pass applies the saved ICP evidence threshold to the chosen Apollo.io search, researches the account context, and prepares five accounts worth human attention. It does not contact a prospect or update an Apollo.io record: an unchecked write can send the wrong claim to the wrong person and damage sender reputation.
Yes. Open the Apollo.io search or record view, then ask a companion to research, rank, and prepare a review queue.
Prepare the research and draft first. Review all external communication before it sends.
Yes. It can organise the contacts you select into likely buying roles and make missing coverage explicit.
Yes. On each weekday pass, Strawberry can apply the saved ICP standard to the chosen Apollo.io search and prepare five evidence-backed accounts without contacting anyone or changing a record.
It is for working through Apollo.io in a logged-in Strawberry browser tab.
Apollo.io Strawberry