Mapulus brings locations, layers, boundaries, catchments, routes, and physical-world data into decisions about where a business should operate. Strawberry can help inspect the visible map, organise candidate-site evidence, prepare territory comparisons, and turn a location question into a reviewable brief.
It helps teams see the decision behind the pins, not just the pins themselves.
01
Make the site decision explainable beyond the map screenshot.
A map can show that two locations are different, but the decision still needs to say why: reach, nearby demand, travel time, competition, service coverage, or a constraint in the territory.
Strawberry can assemble the selected Mapulus evidence into a comparison brief that makes those assumptions available to the decision-maker.
02
Use travel time to find the coverage gap that distance hides.
Straight-line distance does not explain whether a field team, customer, or delivery route can reach a location at the relevant time of day. Catchments and routing context make the operational difference visible.
Strawberry can prepare a review of the visible coverage picture and identify the questions that deserve validation.
03
Validate imported locations before they become a planning assumption.
New points can be duplicated, incomplete, misclassified, or assigned to the wrong territory.
Once they enter a planning report, those small errors become a misleading operational picture.
Strawberry can turn the visible import into a validation queue with the location, suspected issue, and evidence needed to resolve it.
04
Review fresh location data at the start of the planning week.
Monday is useful for checking new imports because territory and site decisions often drive the work planned during the rest of the week.
Save the validation rules as a skill and use a Monday routine to produce a private list of locations still needing a human check.
Mapulus Strawberry