The hard part of Meta Ads is rarely finding a metric. It is working out which campaign, ad set, audience, or creative caused the number to move, and what deserves changing next. Strawberry can inspect the connected ad account and turn campaigns, ads, creatives, insights, targeting, budgets, and statuses into a decision-ready performance readout.
01
Find the lever, not just the loser.
A campaign can underperform for several unrelated reasons.
Strawberry can trace the account hierarchy from campaign to ad set to ad and creative, so a recommendation comes with the evidence that supports it rather than a vague instruction to optimise.
02
Make creative reviews about the actual ads in market.
Creative strategy is much stronger when it begins with the assets currently receiving spend.
Strawberry can list ad creatives and ads alongside account performance so the team can see which ideas need more testing, not merely which concepts sounded good in a brainstorm.
03
Build changes in a draftable sequence.
Campaign creation has too many connected choices to treat as a single black box.
Strawberry can create a campaign, ad set, creative, image, and ad from an approved specification, while keeping the final ad paused for a human review of the actual setup.
04
Keep the weekly account review from becoming a ritual of tab switching.
The same recurring questions should produce comparable answers.
A routine can prepare a weekly account readout across spend, delivery, creative, and campaign changes, leaving media buyers to approve the interventions that matter.
It can retrieve ad accounts, campaigns, ad sets, ads, creatives, and insights. It can also create campaigns, ad sets, creatives, ads, and images, update campaigns and ad sets, pause a campaign, and delete an ad.
The verified create-ad operation defaults to a paused ad. Still inspect the resulting campaign and ad-set configuration before approving any launch or status change.
It can compare the account structure and reported insights across a specified period, then show the campaign, ad set, ad, creative, budget, or targeting evidence behind a recommendation.
A delete-ad operation exists, but deletion is consequential. Confirm the exact ad and that removal, rather than pausing it, is the intended outcome before proceeding.
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