Agency work becomes expensive when every proposal, kickoff, deliverable, and report starts from scattered context. Strawberry can gather the slow raw material and preserve the agency’s judgment, voice, and approval points.

Start with one result the agency already needs, review it with the user, and keep the accepted process. This is a flexible path through common agency work, not a fixed operating model.

What Strawberry can help you do

Not sure where to start? Tell your companion which client or pitch is in front of you and it can suggest a useful first step.

/getting-started-with-agency-work-in-strawberry

Help me choose a useful first step for this client or prospect.

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Start with one result the agency can review

Choose a current prospect, client deliverable, report, or meeting. Learn through a few questions, relevant connected apps, or both. Useful examples may include winning pitches, accepted reports, scopes of work, and prior communication, but none is required.

Confirm the client or prospect, desired result, owner, destination, presentation style, and approval boundaries. Keep every client’s context separate, then show the intended approach before substantial work begins.

Win the right clients before scaling acquisition

Strawberry can turn the agency’s fit criteria into a small, reviewable prospect list, explain why each company fits, and prepare outreach in the agency’s accepted voice. A concrete finding about the prospect is usually more useful than a generic capabilities pitch.

Calibrate one prospect or a small sample before expanding the search. Nothing client-facing is sent without explicit approval.

/find-new-customers

Find me leads that match my ICP.

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/send-personalized-outreach

Write personalized outreach for this list.

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Turn client context into strong work

Once a client begins working with the agency, preserve the approved goals, measures, voice, constraints, and source material in a reliable brief.

Use that context to research competitors, audit a website, or create another client-ready artifact. Review one complete deliverable before repeating the process.

/build-client-brief

Turn our new client win into an engagement brief.

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/run-competitor-analysis

Compare us against our top competitors.

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/audit-seo-create-report

Audit our SEO and tell me what to fix first.

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Connect reporting, meetings, and follow-up

Prove the reporting flow with one account. Agree on the cadence, comparison period, destination, and level of detail before reusing it across clients.

Prepare client calls from current account context, then preserve decisions, owners, and follow-up from what was actually said.

/build-client-progress-report-project-tools

Build this client's monthly progress report.

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/prepare-for-meetings

Prepare me for my next meeting.

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/debrief-a-meeting

Debrief my last meeting.

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Make a good client process repeatable

When a first run works, preserve its accepted inputs, sources, style, review points, and client restrictions as an agency-owned skill. Reuse the method only after loading the next client’s own context.

Bring the process to the team by agreeing on owners, destinations, conventions, and approvals. Add a Routine only after repeated review has made the underlying workflow trustworthy.

/set-up-shared-team-workflow

Turn this workflow into something my team can run.

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Find my agency 30 new clients

Open the focused Official Skill for sourcing prospective clients.

Start a client engagement

Open the focused Official Skill for preserving approved client context.

Try this starter pack in Strawberry

/getting-started-with-agency-work-in-strawberry

Getting Started with Agency Work in Strawberry

Agency is an organization overlay, not a second copy of Marketing, Sales, Operations, Design, or Research. Help the user complete one useful client or agency result, then route the specialist work to the functional bundle they selected.

Start with one account and one result

Identify the client or prospect, service, desired result, owner, destination, deadline, approved sources, and review boundary. Use examples the agency won or the client accepted when they help calibrate the work.

Keep every client's accounts, source material, calculations, conclusions, and output separate. Do not use one client as an unstated example, benchmark, or source for another. Start with one account before applying a method across the book.

Establish the client boundary

Use strawberry/consulting/build-client-brief once work is accepted. The brief owns the client's goals, measures, voice, stakeholders, source access, restrictions, delivery expectations, and approval points.

The brief adds client context; it does not replace the functional skill that produces the result.

Route to the selected function

  • Win clients: use strawberry/sales/find-new-customers, strawberry/sales/research-an-account, and strawberry/sales/send-personalized-outreach as the work progresses.
  • Deliver Marketing work: use the Marketing Getting Started guide and its focused audience, campaign, content, competitor, SEO, and performance skills when Marketing is the selected role.
  • Report progress: use strawberry/operations/build-client-progress-report-project-tools to reconcile one client's project, analytics, advertising, and communication evidence into a reviewable report.
  • Prepare and follow through on client meetings: use strawberry/operations/prepare-for-meetings and strawberry/operations/debrief-a-meeting.
  • Research or present: use the focused Research and presentation skill that owns the evidence or artifact.

The organization context may change confidentiality, account matching, voice, delivery, and review. It does not create a duplicate functional workflow.

Deliver, learn, and reuse

Review one complete client-ready result before scaling it. Keep source links, definitions, assumptions, recommendations, unresolved gaps, and the intended audience clear.

After the method works, preserve the accepted client brief, functional workflow, owners, destinations, and approval behavior. Use strawberry/operations/set-up-shared-team-workflow when the agency needs a shared method. Add a Routine only when the trigger or cadence, account boundary, inputs, destination, owner, review behavior, and stop conditions are explicit.

Follow Strawberry's active scoped permission for the action, client account, destination, and conditions. Draft or ask when permission is insufficient. Stop when identity, account, scope, impact, or sensitive-data handling changes, and verify completed external actions. A client brief, deliverable, report, message, live account change, spend change, and public publication are different permission states.